About

Two operators who have worked inside the businesses we now advise.

Argon Copper is a small firm on purpose. The directors you meet are the people who do the work, and we bring in specialist partners only where they add something we don't.

[Portrait: Guy Cuthbert]

Guy Cuthbert

Director

  • 25+ years in UK grocery and supply chain data
  • Founded Atheon Analytics and SKUtrak, serving 100+ CPG suppliers
  • Former Snowflake EMEA; retailer-side analytics for Morrisons, Asda and Co-op

[One line in Guy's own words on why he does this work.]

[Portrait: David Armes]

David Armes

Director

  • Founded Ivo Consulting Solutions in 2003: buying, commercial insight and integrity risk
  • Previously senior strategy, commercial and supply chain roles at Mars, Pepsi, Guinness and Tesco
  • Engineering degree, Imperial College London; MBA, University of Cambridge

[One line in David's own words on why he does this work.]

What we believe

Commercial with compassion.

Evidence before opinion

We hold strong views, and change them when your data says otherwise.

Margin is made by people

Lasting savings come from teams who understand the change, not from cuts imposed on them.

Advice is worth what gets done

A report on a shelf has no value. We measure ourselves by what is still working a year on.

Who our founders have worked with

BT · Co-op · easyJet · Greggs · Marks & Spencer · Nature's Way · Yodel

Clients of Ivo Consulting Solutions and Atheon Analytics, not of Argon Copper.

Talk to one of us directly.

Thirty minutes, no pitch: tell us what you're seeing and we'll tell you whether we can help.

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